Renowned Italian cities like Rome, Florence, and Venice captivate millions of people, but the country’s appeal extends far beyond these iconic destinations. Nestled amidst its picturesque landscapes, countless charming towns and villages await discovery. These hidden gems and less touristy spots offer a window into authentic Italian culture and history, away from the hustle and bustle of the tourist crowds.
If you’re craving an off-the-beaten-track adventure in Italy, look no further. We’ve rounded up a selection of the country’s best-kept secrets, where tranquility reigns supreme and authenticity thrives. Say goodbye to tourist hotspots and hello to quaint streets, local flavors, and authentic experiences.
Discover our guide to the best non-touristy cities in Italy and embark on your next trip to Italy with a fresh perspective. It’s time to discover the hidden treasures of Italy’s
What is the least touristy place in Italy?
Italy is known for its popular tourist destinations, but there are still some hidden gems that receive fewer visitors. Beyond the main tourist traps, Italy offers picturesque landscapes, charming medieval villages, and a rich cultural heritage. Visitors can explore non-touristy coastal areas or country towns, each offering a unique atmosphere and attractions. From Sardinia to Basilicata, discover our suggestions for unique places to visit in Italy.
Where to enjoy Italy without the crowds
Castelsardo, Sardinia

Our first hidden gem in Italy is located in the province of Sassari, Sardinia. When it comes to visiting non-touristy places in Italy, we recommend heading to the charming medieval village of Castelsardo , nestled in the Gulf of Asinara. This captivating town is primarily known for its well-preserved castle, gracefully perched on a picturesque rocky promontory, offering breathtaking views of the sea. However, Castelsardo offers much more than its splendid fortress. The region is also blessed with a variety of exquisite sandy beaches, allowing this charming village to cater to the diverse interests and preferences of every visitor.
Founded by a Genoese family in the 12th century, the village of Castelsardo is one of Italy’s hidden gems, offering an ancient and authentic glimpse into the medieval side of the island of Sardinia. One of the highlights of any trip to the region is discovering the local gastronomy, where you’ll be amazed by the Sardinian cuisine and panoramic views offered by many of the town’s restaurants. Don’t miss one of the village’s most traditional dishes, lobster, as well as the Castellanese fish soup.
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Ischia, Campania

Nestled in the Gulf of Naples, Ischia is the understated counterpart to its sister island, Capri, with an authentic atmosphere devoid of VIP culture and hustle and bustle. Its volcanic terrain not only sets it apart, but also makes it renowned for its therapeutic thermal baths, a haven for those seeking respite from the summer crowds. Amid this tranquility, be sure to explore the iconic Aragonese Castle and savor the serene ambiance of Ischia’s local bars.
But Ischia’s appeal isn’t limited to its renowned features. For an authentic experience away from the crowds in Italy, venture to the island’s south coast. There, you’ll discover the beaches of Sant’Angelo, verdant forests, and vineyards, all of which promise a delightful retreat off the beaten track.
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Narni, Umbria

Most tourists heading to Italy’s Umbria region flock to Assisi, famous for its cathedral dedicated to St. Francis. However, for an equally authentic Italian experience, we recommend a trip to the village of Narni, a true hidden gem in the province of Terni and virtually tourist-free.
Narni is located on a hill and offers breathtaking views of the Italian countryside, especially beautiful (and romantic) at sunset. Be sure to visit the town’s Civic Museum , which houses stunning Italian artwork, and simply take the time to stroll through the charming village streets where you’ll pass the Duomo of San Giovenale and two beautiful palaces, Palazzo dei Priori and Palazzo del Podestà.
These palaces, which date back to the 14th century, add a touch of historical grandeur to the city. And of course, don’t miss out on the local cuisine. We highly recommend trying the manfrigoli pasta, served with pecorino cheese, fava beans, and guanciale, an Italian dish made from pig’s cheek.
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Syracuse, Sicily

Just because these destinations are off the beaten track doesn’t mean you have to give up on visiting magical places in Italy. Syracuse is a historic city on the Italian island of Sicily and is sure to delight you. Founded by the Greeks around 734 BC, the main attraction of this charming city is the historic city center of Syracuse with its maze of narrow streets , Greek, Roman, and Arabic architecture, Baroque churches, and ancient palaces. An evening stroll through the winding streets is a must, where you can admire the sunset over the Mediterranean and enjoy the natural beauty of the region.
The city is also home to an impressive Greek theater and a Roman arena once used for gladiatorial combat, while Syracuse’s most visited attraction is arguably an impressive botanical garden that includes a range of caves where limestone was once quarried to build the city.
And if that’s not enough, immerse yourself in the local cuisine, savoring the freshest seafood and delectable appetizers, to taste the very essence of local life. Syracuse promises an enriching journey through history, culture, and culinary delights, making it a must-see stop on your Italian adventure.
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Matera, Basilicata

Matera has been called “Italy’s most spectacular city,” and it’s easy to see why. Furthermore, in 2022, Matera was named the most welcoming city on the planet , so it’s worth a visit before it becomes a tourist hotspot. This city, once a place where poverty and disease were rife, has become a unique city with much to offer visitors. Located in a remote corner of southern Italy in the small region of Basilicata , Matera isn’t the easiest place to get to in Italy, and it’s probably for this reason that the city has managed to remain relatively unknown, especially when it comes to foreign tourism.
Matera’s appeal lies in its unique caves, where you can dine and even spend the night. This prehistoric “underground” stone village was named a UNESCO World Heritage Site in 1993 and is a real treat, thanks to its beautiful stone churches, friendly locals, and delicious local cuisine. The best way to experience Matera’s most delightful features is to wander its enchanting streets and courtyards, soaking up its rich history and vibrant culture at every turn.